VISET Malta rebrands as Valletta Cruise Port

VISET Malta plc has rebranded its corporate identity to offer a contemporary look that reflects the company’s unique positioning within the international market. The operator of the Valletta cruise terminal and Malta’s leader in the cruise and ferry business sector is now rebranded as Valletta Cruise Port plc.

The new identity underlines the value of the Port of Valletta as a destination for cruise passengers and will contribute in the overall marketing efforts undertaken by the company to attract cruise lines to Malta.
 
Apart from being an anniversary year, 2011 is an important year for Valletta Cruise Port as it marks the first home porting operation for TUI Cruises in May. This year will also mark the start of the 5 year agreement with MSC Cruises, signed in November 2010, a first for Valletta Cruise Port and the cruise sector in Malta.