Reader analysis and usage data
Base: AdCheck 2011
With the August (2011) issue of Schiff&Hafen an advertisement copy test was conducted in cooperation with the reputable independent media and market research company TNS Emnid. The survey was conducted and produced the following findings with regard to readership and usage.
Our readers are company executives and decision makers
73% of respondents hold a managerial position as company
owner, executive board member, managing director,
departmental head, head of development, technical manager, purchasing manager, head of planning, sales manager, other senior employee, or division, regional, or branch manager with power of attorney.
70% of respondents make investment decisions alone or in
conjunction with colleagues.
Schiff&Hafen is indispensible for everyday work
54% of respondents rate Schiff&Hafen "good" or "very good" with regard to the magazine's value to their business.